Open for new opportunities.

Hi!

I'm Hanna-Mari Molina,
Email Marketing Expert. Data Visualist. Digital Story Teller. Creative Problem Solver. Digital Marketing Professional.

Originally from Finland, now based in Offenburg, Germany. Digital projects are my specialty: from website management and email marketing to custom visuals and data dashboards, I build and optimize end-to-end digital experiences.

Core Expertise

Web Management & Content Production

Website management, content creation, and coordination of updates. Ensuring a consistent visual layout and smooth user experience across all digital pages.

Email Marketing & Automation

From targeted newsletters and automated campaigns to end-to-end event management and customer journeys.

Web Analytics & Optimization

Transforming web data into dashboards with clear visual insights, performance analysis and SEO.

Experience

I managed the email marketing, marketing automation and website management first as an employee and later, after moving to Germany, continued the partnership as a freelancer consultant.

Working for a digital agency, I started as a Service Manager with small technical projects and maintenance tasks and later moved to a dedicated Content Manager role, first as an employee and eventually as a freelancer.

Various roles in sales and customer service

2000 2006

Skills & Education

Software & technologies
  • Salesforce Marketing Cloud: Email Studio, Automation Studio, Journey Builder, Web Studio / Cloud Pages, Analytics Builder
  • Salesforce CRM: Campaign Management, Custom Reports
  • Analytics & Data: Google Analytics, Looker Studio, Google Tag Manager, Adobe Analytics
  • Web & CMS: HTML & CSS basics, Adobe Experience Manager, Keyloop Acquisition Hub, WordPress, Elementor
  • Visuals & Design: Photoshop, Procreate, Figma
  • Office Suite: Microsoft Office (Excel, Word, PowerPoint)
  • AI & Future Tech: Google AI Professional Certificate
Strategic & Core Skills
  • Content & Experience Design: Content Planning for Website & Emails, Customer Journeys & Marketing Automation, Omnichannel Experience, Visual Brand Consistency
  • Content & Creative: Website & Email Design, Copywriting (Finnish & English), Content Management
  • Optimisation & Data: A/B Testing, SEO, Data Analysis & Visualisation
  • Strategic Growth: Strategic Marketing Planning, Lead Generation, Project Management
  • Communication & Training: Stakeholder Communication & Collaboration, Training & Coaching, Creation of User Guides & Documentation
  • Languages: Finnish: Native, English: Business Fluent, German: Intermediate
Education

Is it me you're looking for?

Open to digital marketing and marketing operations roles. Flexible with remote, hybrid (with travel), or on-site work in or near Offenburg

If you have an open position or want to discuss career opportunities (or just say hi), feel free to reach out via LinkedIn!

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