I'm Hanna-Mari Molina,
Email Marketing Expert.
Data Visualist.
Digital Story Teller.
Creative Problem Solver.
Digital Marketing Professional.
Originally from Finland, now based in Offenburg, Germany. Digital projects are my specialty: from website management and email marketing to custom visuals and data dashboards, I build and optimize end-to-end digital experiences.
Core Expertise
Web Management & Content Production
Website management, content creation, and coordination of updates. Ensuring a consistent visual layout and smooth user experience across all digital pages.
Email Marketing & Automation
From targeted newsletters and automated campaigns to end-to-end event management and customer journeys.
Web Analytics & Optimization
Transforming web data into dashboards with clear visual insights, performance analysis and SEO.
I managed the email marketing, marketing automation and website management first as an employee and later, after moving to Germany, continued the partnership as a freelancer consultant.
CRM & Marketing Automation
Planned and executed campaigns, including e.g. newsletters and targeted customer communications.
Built and managed automated customer journeys, including lifecycle communications.
Created landing pages and forms for competitions, events, customer surveys and marketing initiatives.
Executed CRM segmentation and audience building.
Managed end-to-end event communication flows, covering registration, lead management, and post-event follow-ups.
Mercedes-Benz Passenger Cars & Vans and smart: distribution website content management
Managed website content across multiple CMS platforms, including content updates, copywriting, translation coordination, and visual content creation.
Participated in website redesign projects, supporting structure, content planning, and implementation.
Built and maintained analytics dashboards for website performance tracking and reporting.
Working for a digital agency, I started as a Service Manager with small technical projects and maintenance tasks and later moved to a dedicated Content Manager role, first as an employee and eventually as a freelancer.
Content Management & Web Analytics (2016 – 2019)
Managed website content production and translations.
Managed website relaunch projects, including content planning and CMS migration.
Created web analytics reports with insights.
Service Manager (2013 – 2016)
Managed website renewal and maintenance projects.
Provided client training and end-user guidance on CMS platforms.
Created and maintained knowledge base documentation for CMS support site.
Supported CMS operations, including troubleshooting technical issues.